World Liberty Financial Acquires $48M in Ethereum, Doubles Holdings to $109M

TLDR

World Liberty Financial purchased 14,403 ETH ($48M) in an 8-hour buying spree, bringing total ETH holdings to 28,612 ($109M)
Eric Trump hinted at future developments, posting “Wait until you see what they do tomorrow” on X
Melania Trump launched her own meme coin, causing the official Trump Solana meme coin (TRUMP) to fall
WLF confirmed selling 20% of its token supply and opened an additional 5% block due to “massive demand”
Total holdings across various assets have increased from $187M to $235M according to Arkham tracking

World Liberty Financial (WLF), a cryptocurrency venture with ties to former President Donald Trump, has made a major move in the digital asset space by purchasing $48 million worth of Ethereum. The acquisition took place during an eight-hour period from Sunday afternoon to late evening.

The platform bought 14,403 ETH tokens at an average price of approximately $3,300 per token, according to data from Arkham Intelligence. This purchase has doubled WLF’s Ethereum holdings, bringing their total to 28,612 ETH, valued at about $109 million at current market prices.

Eric Trump, the former president’s son, drew attention to the platform’s activities by posting on X, “Wait until you see what they do tomorrow,” while tagging the project’s account after the initial transactions became public. No additional information about future plans was provided.

Wait until you see what they do tomorrow! 🚀🚀 @worldlibertyfi https://t.co/v8eRDFImHo

— Eric Trump (@EricTrump) January 20, 2025

This large-scale ETH purchase follows WLF’s recent treasury management activities. Last Tuesday, the project moved approximately $60 million in assets, which they explained on X was part of their routine operations for covering fees, expenses, and working capital requirements.

The platform’s expanding presence in the crypto market comes during a weekend of increased Trump family involvement in digital assets. The official Trump Solana meme coin experienced a price drop on Sunday evening after Melania Trump announced her own cryptocurrency venture.

Melania Trump’s announcement came through her social media accounts, including X and Truth Social, introducing what she called “The Official Melania Meme.” Donald Trump later shared this announcement on his own social media. The Solana-based token saw a rapid increase in value, rising more than 12,000% within 24 hours to reach $6.70, according to DEX Screener data.

WLF’s recent activities suggest a shift in their operational strategy. Min Jung, an analyst at Presto Research, noted in a statement to Decrypt that the platform “appears to be acting more like a fund than a DeFi or DEX-style protocol.” Jung pointed out that the size and timing of these purchases indicate preparation for a market move or platform upgrade.

The project has also taken steps to adjust its token supply. Following the ETH purchases, WLF announced on X that it had sold 20% of its token supply. Citing high demand and interest from investors, the platform opened an additional block of 5% of token supply for sale.

We’re making routine movements of our crypto holdings as part of regular treasury management, and payment of fees and expenses and to address working capital requirements. To be clear, we are not selling tokens—we are simply reallocating assets for ordinary business purposes.…

— WLFI (@worldlibertyfi) January 14, 2025

These moves have resulted in a notable increase in WLF’s total holdings. According to the WLF tracker on Arkham, the project’s combined assets across various cryptocurrencies, including ETH, USDC, and USDT, have grown from $187 million to $235 million.

Donald Trump Jr. expressed support for the family’s crypto ventures on X, stating that they were “extremely proud” of their accomplishments in the cryptocurrency space. His post referenced both World Liberty Financial and his father’s official Trump meme coin.

The Trump meme coin itself has seen volatile trading activity. Before Melania Trump’s announcement, the TRUMP token had nearly tripled in price from Saturday evening to early Sunday, reaching $73.43. This brief surge placed it among the top 15 cryptocurrencies by market capitalization, though the price later stabilized at lower levels.

WLF’s treasury expansion occurs as various Trump-linked crypto projects gain traction in the market. The timing of these purchases aligns with increased activity in Trump-related tokens on the Solana blockchain.

The platform’s growing presence in the cryptocurrency market represents a continuation of the Trump family’s involvement in digital assets, following previous ventures including NFT collections and token launches.

When contacted about the latest Ethereum purchases, token sales, and Eric Trump’s hints about future announcements, World Liberty Financial did not provide immediate comment.