Why NBA Athletes Are Turning to Web3 to Build Generational Wealth

Forty years ago, music industry kingmaker Jimmy Iovine correctly identified black culture as a rich source of commerce-driving-influence. Iovine invested his time and money into unearthing and anointing many black, brown and or underresourced musical artists through Interscope records. A top list of them includes the late Tupac Shakur, Dr. Dre, Mary J. Blige, The Black Eyed Peas, 50 Cent and Eminem, to name a few. While Iovine’s work is widely appreciated and revered, the Web3 economy can utilize blockchain, the ultimate open application programming interface (API), to enable athletes and artists to earn directly from their NFT collections and other contributions, eliminating the need for middlemen and the like.