As per a recent tweet made by the new Twitter owner, Elon Musk — Apple is said to have stopped advertising on the micro-blogging site.
With Apple pausing its advertising plans on Twitter, Elon Musk further asks if the electronics giant was against free speech in the country and directly tagged Apple’s CEO Tim Cook, in his Twitter thread.
Apple has mostly stopped advertising on Twitter. Do they hate free speech in America?
— Elon Musk (@elonmusk) November 28, 2022
Not Just Apple, But Others Too
Earlier in November, Musk stated that Twitter had witnessed a “massive” loss in revenue and blamed activist groups for pressuring advertisers.
Since Musk finalized his Twitter purchase, a number of corporations, including General Mills Inc. and the premium automaker Audi, have delayed their advertising on Twitter. Additionally, General Motors Co. announced that it too had temporarily paused all paid advertising activities on the social media network.
Read More: GM Pauses Advertising on Twitter, Others Plan to Boycott After Musk’s Takeover
Pathmatics, which is an advertising measurement company, reported that between November 10 and November 16, Apple spent an estimated $131,600 on Twitter advertisements.
This is a decrease from the $220,800 that the company spent between October 16 and October 22, the week before Musk closed the deal to acquire Twitter.
Twitter Implementing New Strategies
Elon Musk’s takeover of Twitter has ushered in a new era for the social media site. Days after completing the $44 billion buyout of the microblogging site, Elon Musk revealed that the blue-tick verification on Twitter will cost users $8 per month, as he looks to create an income stream.
The monthly price of $8 entitles users to publish extended audio and video content, bypass paywalls, and receive precedence in search results, mentions, and responses. Additionally, users will get access to priority replies and other exclusive content.
Twitter is also likely going to make use of the Signal protocol to implement Elon Musk’s plans to provide encrypted messaging on the social media site.
Read More: Is Twitter Implementing Encrypted DMs?
The presented content may include the personal opinion of the author and is subject to market condition. Do your market research before investing in cryptocurrencies. The author or the publication does not hold any responsibility for your personal financial loss.